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Advantage Card Vault
After a monumental effort to lift all payment card processing functionality out of Advantage, shift it into an independent application, and further enhance its security features, the new Advantage … -
The Advantage Support Center: A Dedicated Team of Experts
This year marks the 20th anniversary of the Advantage Support Center as it exists today. Prior to 1998, support was handled by the analyst teams, who also managed implementation projects and … -
Conversations with Clients: A Key to Success
A team from Mediahuis (based in Antwerp, Belgium) recently visited AdvantageCS to work on integration requirements and specs. You can't have first-time visitors to Ann Arbor without sampling some … -
CMO Roundtable – an Excellent Opportunity to Share Challenges and Successes
Earlier this month, AdvantageCS hosted a CMO Roundtable for our clients in sunny Orlando, Florida. The 11 marketing executives who participated represented different kinds of organizations – B2B and … -
The State of Single-Article Sales Strategies
Single-article sales continues to be a recurring topic for publishers, and is often raised by start-up companies. However, single-article sales do not seem to be part of many publishers' strategies … -
Keeping Busy in Orlando
Report on 2018 Advantage Users Group ConferenceMore than 70 Advantage clients from 17 companies met in Orlando for the 2018 Advantage Users Group (AUG) Conference. As always, the Steering Committee, …