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Publishing Insights and Subscription Trends
We’re back with another edition of Friday Five! This week, we talk about “What’s New in Publishing” rebranding to “Media Makers Meet” (Mx3), The Guardian growing revenue but reporting a £21 million … -
Keeping Close to Market Trends as a Publishing Software Partner
One of the challenges of developing software is keeping up with market trends. In the 1980s, when we started our company, trends changed more slowly than they do now, as did technology. Between … -
Diversify Your Revenue Streams with Advantage
If you are keeping a close eye on the latest trends in the press sector, you’ll notice that offering subscriptions alone is no longer sufficient to ensure a publisher’s survival. The evidence is … -
Friday Five: Subscription Trends and Tech News
Start your weekend off right with the latest issue of Friday Five! In this edition, we review the LA Times new brand reaching 550k subscribers, the UK planning to ease canceling subscriptions, the … -
Integrate Mather Price Modeling with Advantage
In acquisition and retention strategies, pricing policies have become a key element for publishers. Offering the right price at the right time to the right customer, while ensuring the best possible … -
Advantage Doesn't Push Updates Automatically: Here's Why
AdvantageCS is fortunate enough to still be around since the late 1970’s and in the nearly 50 years of operation, we have seen incredible advances in technology, the rise and fall of massive …