Friday Five: News Publishers, Subscriptions, & World Media Congress
Kickstart your holiday weekend with the latest edition of Friday Five! In this issue, we dive into The Atlantic launching new subscriptions for college students, Google possibly ending funding for US news publishers, the FTC “Click to Cancel” rollout being delayed, The Washington Post creating new subscription plans, and the final call for FIPP World Media Congress 2024.
The Atlantic Launching New Subscriptions for College Students
The Atlantic has launched its first group subscription service targeting college students through their universities, already attracting 500,000 students across 75 schools. The Atlantic is offering universities different contract lengths and pricing tiers based on the school’s size, reaching a new generation of readers. Read More on AdWeek.
Google May End Funding for US News Publishers
Google may reduce funding for more US news publishers due to concerns about a California bill supporting local news. Google has warned newsrooms that it could suspend funding to the Google News Initiative, which provides more than $300 million to various outlets. Read More on TheVerge.
FTC “Click to Cancel” Rollout Being Delayed
Subscription services, while offering convenience, often make the cancellation process difficult with unclear interfaces and hidden options. Last year, the Federal Trade Commission proposed a “click to cancel” rule to help make the process less difficult, but the process has been delayed. Read More on Forbes.
The Washington Post Creating New Subscription Plans
Facing a $77 million loss over the past year, The Washington Post is launching new subscription plans to attract more readers and revenue. Publisher Will Lewis presented the new strategy, which includes tiered offerings like ‘Post Pro’ and ‘Post Plus,’ aiming to attract individual and corporate subscribers. Read More on The Washington Post.
Final Call for FIPP World Media Congress 2024
In less than two weeks, the 46th FIPP World Media Congress will host nearly 500 industry leaders in Cascais, Portugal. The congress will have sessions covering media innovation, AI, audience engagement, and more. Secure your tickets today! Read More on MediaMakersMeet.