Members Advantage

In addition to content creation and distribution, whether print or digital, many publishers also offer memberships. Other organizations are membership associations first and publishers second. For these organizations, the ability to offer a powerful membership system coupled with a publishing system provides a cohesive product strategy. 

As the subscription economy continues to grow, more companies are testing membership-based offers in order to diversify their products and present more curated customer experiences. Consumers are increasingly looking for additional benefits beyond simply consuming content and publishers are laser-focused on customer retention and customer acquisition.

Read the whitepaper to learn more!