Advantage - A Customer-Centric Approach

Advantage is fundamentally a customer-centric platform. This software approach mirrors business strategies devoted to delivering customer experiences through their product offerings. With the customer at the heart of Advantage, publishers have incredible flexibility to curate customer journeys that build brand loyalty and ultimately increase revenues. 

And in Advantage, a customer is not just defined as a single individual—rather a customer represents an entity with whom there is some kind of business relationship. Our clients serve customers such as individuals, consortia, businesses, religious institutions, physical and virtual stores, academic institutions, third-party agents, non-profit organizations and more.

Read the whitepaper to learn more!