Friday Five: Weekly Roundup of Media & Tech
Kickstart your weekend with the latest edition of Friday Five! This week, we cover Condé Nast defining commerce success, Netflix phasing out subscription plans, digital and print media reading habits, lifetime subscription models, and digital video subscriptions likely reaching 3.5 billion by 2028.
Condé Nast Defining Commerce Success
Condé Nast has increased revenue within the last four years by integrating commerce into their website. Readers can buy products directly from articles, eliminating the need to search elsewhere. This approach not only benefits readers but also helps build brand engagement. Read More on INMA.
Netflix Phasing Out Subscription Plans
Netflix is phasing out its lowest ad-free subscription tier, requiring current users to choose a new option. The previous plan allowed users to watch on one device for $11.99, but now the lowest option is an ad-supported plan for $6.99, and upgrading to an ad-free plan starts at $15.49. Read More on The Washington Times.
Digital and Print Media Reading Habits
Although there is a rise in digital media, print still remains a popular medium for many readers due to the reading experience it provides. While online news is preferred in the UK and the US, print remains popular, especially for magazines. Read More on INMA.
Reviewing Lifetime Subscription Models
Lifetime subscriptions may seem like a great deal, but they often come with various risks. For example, service disruptions or benefit cancellations can easily result from a company going out of business or changing ownership. Consumers need to thoroughly assess companies before committing to such long-term agreements. Read More on The Wall Street Journal.
Digital Video Subscriptions Likely Reaching 3.5 billion by 2028
Juniper Research predicts that global digital video subscriptions will reach 3.5 billion by 2028, up from 3.1 billion in 2024. While subscription fatigue in developed markets is slowing growth, emerging markets present a promising opportunity. Read More on Juniper Research.