Customer service is at the heart of Advantage. The single customer record is the source of all customer interactions, behavior, and contacts. A 360-degree view of all customer activity — as well as RFM scoring and all response, order, and payment information in one place — assures premier customer service to your clients.
The Advantage Scribe Connector enables you to integrate with any other system that has a Scribe Connector available, such as Salesforce.com, MS Dynamics CRM, and Sales Logix. (Scribe is an integration tool that allows you to define an integration workflow, including the mapping of data elements, between any two systems that Scribe supports.)
This connector bridges the gap between CRM, contact management, or lead management systems and the detailed customer information in Advantage. It includes two-way synchronization of CRM system accounts and contacts to Advantage customers and orders, along with data validation.