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    Philippe van Mastrigt: Our Advantage in France

    AdvantageCS has a permanent presence in France, in the person of Philippe van Mastrigt, our director of European Operations. In the past decade, Philippe has become THE key player in our European expansion strategy, and is now engaged in most of our client relationships in Europe. Philippe is involved in marketing, sales, project management, client services, account management, and business development. He wears many hats in a single day---sometimes in a single hour!

    How did this come to be?

    This July will mark the 10-year anniversary of the Advantage go-live at Bayard Presse in Paris. Philippe was the Bayard project director on that massive project. Prior to that, he led Bayard’s world-wide search for a new subscription system—which led him to Advantage and our first meeting with …



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    Customer Partnership

    It used to be that customer service in the United States was legendary.  I remember flying on a UK airline with a stellar reputation years ago and being disappointed that they were unable to sit my wife and I next to each other, just because her flight had cost more and she was seated in the “premium economy” seats. This despite the fact that I had flown on that airline across the Atlantic 8 times in 8 weeks and there was plenty of room.  When I told the gentleman behind the counter that they had upgraded my seat on the way to the UK from the US, he said “Oh, that’s because you had the American customer service person helping you.  We’re horrible over here.”  I was speechless.  He was admitting that the American customer service agents have the flexibility on this UK airline to make such …



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    What Work Space Works for You?

    At AdvantageCS, we strive to accomplish our goals as efficiently and effectively as we can. Our defined vison of success is:

    To be the preferred partner for our clients and prospects, where talented and motivated professionals, working together, deliver the highest quality services and technical solutions to an expanding client community for many decades to come.

    Many factors are involved in achieving success, one of which involves the physical environment in which we work.

    Worldwide Presence

    One benefit of working at AdvantageCS is the opportunity to work onsite at different client locations, both in the US and all across the globe. We have clients in the UK, France, Sweden, Denmark, Portugal, Australia, just to name a few---in addition to the US.  This allows us to observe many …



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    Check Out the Members Advantage Animated Video

    Have you heard? Members Advantage is the latest addition to our suite of solutions. Driven by the rise of membership models, Members Advantage was designed to simplify the management of membership associations and to integrate seamlessly with publishing and order processing. The Members Advantage portal takes users through the membership application process, renewals, self-service, and payments. 

    Watch our brand new video to see just how Members Advantage works for organizations like The Society for Left Handed Kleptomaniacs (yes, we had some fun with it!). For more information on Members Advantage, read our whitepaper or simply contact us—we'd be happy to schedule a demo.



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    Friday Five for November 11 - magical moving photos, increasing average order value, nonfiction story-telling events and more

    The number of articles, opinion pieces and blog posts shared on the web every day can be overwhelming, but keeping up with industry trends helps us stay ahead of the curve. Here are 5 topics that captured our attention this week:

    Wired is launching a membership program for executives who want to stay on the cutting edge of technology, with access to exclusive events and content

    Moving photos in newspapers, a whimsical detail of the Harry Potter universe, have inspired Empire magazine in the UK to embed a video player into the back cover of their latest issue---just in time for the premiere of the new Harry Potter spinoff, "Fantastic Beasts and Where to Find Them"

    Virtual Reality has opened up new possibilities for publishers, but is there a 'right' way to use VR for storytelling? …



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    Friday Five for November 4th - paywalls, analytics, magazine binges, and more

    The number of articles, opinion pieces and blog posts shared on the web every day can be overwhelming, but keeping up with industry trends helps us stay ahead of the curve. Here are 5 topics that captured our attention this week:

    Are paywalls the answer to declining digital ad revenue? FIPP reports on the options

    Consultant John Wilpers shares five tips for the transition from legacy publishing to multi-media platforms

    The recent rise of email newsletters has not only helped publishers to directly engage their audiences, but allows them to experiment with new product ideas

    Magazines Canada recently organized a webinar on how  editors can make use of web analytics. The metrics such as audience size, geography, preferences, likes and wants, can help set editorial priorities …



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    Improving Customer Service Using the Theory of Constraints

    Initiatives to improve a customer’s experience are often focused on the sales cycle or the purchase process.  However, focusing on the dissatisfied customers who contact the call center provides excellent opportunities to turn around customers’ negative experiences.  The benefits can be substantial. In successful organizations, with well-trained reps, calls from dissatisfied customers result in an additional sale as often as 75% of the time.

    This article talks about how to examine the workflow of a call center, and its goal or intent, and then apply the Theory of Constraints continuous improvement steps to that workflow.

    Improvement through the application of the theory of constraints

    The Theory of Constraints (TOC) is a paradigm or management theory that states that any manageable …



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    Friday Five for October 21 - eCommerce, technology update and human expertise

    The number of articles, opinion pieces and blog posts shared on the web every day can be overwhelming, but keeping up with industry trends helps us stay ahead of the curve. Here are 5 topics that captured our attention this week:

    Close to 70% of publishers are already engaging in eCommerce or currently testing the waters. "With audiences presorted by interests and demographics, [media sites] also become prime venues for product recommendations and affiliate links" according to The Media Briefing

    PubExec makes the case that human expertise is what can set B2B publishers apart---be it by tapping into their audience's knowledge, by leveraging their staff's expertise for conferences and events, or by providing hybrid "peer-reviewed sponsored articles"

    At the University of Texas, two …



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    Dan Heffernan In Panel Discussion at the FOLIO: Show

    Planning to attend the FOLIO: Show November 1-2 in New York? Then be sure and sit in on the panel discussion including our own Dan Heffernan called “(Audience) Fulfillment’s Evolution and What It Means for You.” The session---held Wednesday, November 2nd at 2:45---will offer insights on where this aspect of the industry is going and ideas for improving your operation. After the session, Dan will be happy to talk with you and take the discussion further. Do stop by! The show is being held at the New York Hilton Midtown.



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    "A Software Update Is Available"

    “Update Is Available.”  “Updates were installed.”  As I move through my day and interact with various pieces of technology, it’s a constant refrain.  When I look down at my phone, I see that a new update is available.  If I dig down into the details, sometimes I see that it’s a seemingly small incremental jump.  Should I update now or wait for a more consequential update to come along?  If it’s a more significant update, do I press forward with getting the latest and best that my device has to offer, or do I opt to just stick with the stable features that I currently know and love?  Even my television now tugs at me to apply updates.  Quite a change from the “dumb” TV that I knew growing up!

    While the merits can be debated, it’s undebatable that the software industry has moved towards …



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