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    AMB Forum Fosters Free Thinking

    Ideas were flying fast at the Access Management and Billing (AMB) module user forum on July 15th and 16th in Ann Arbor.  The forum format allows us to get input from a number of you in identifying the best direction forward for a particular area of Advantage, in this case the AMB module.  Participants from Agora Publishing, American Medical Association, American Psychiatric Association, Crain Communications, Massachusetts Medical Society, Motor Information Systems, and The Taunton Press made up a lively group with diverse viewpoints and ideas. Why AMB?  Many Advantage clients and prospective ones -- are seeing a growing volume of content access business.  Pay-per-view and other one-time transactions can be accommodated through the PRO module.  However, on-line …

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    Input Added to 'Ad' Module

    ACS welcomed a number of client representatives to Ann Arbor on May 6 and 7 for a Client Forum focused on the Advertising module. We have found that the "forum" format works best to involve you in identifying the best direction forward for an area of the system ? in this case the Advertising module. Participants from Kalmbach Publishing, Motor Information Systems, and …

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    Is Book Club Right For You?

    There's a lot of competition out there. So, let's hold on to those customers we have and move them into a more loyal and active relationship with our organization, our web site, our content, our interests. How to do that? Well, one way is to get them involved with a continuity series. A continuity series allows customers to purchase a set of related products that are released to them sequentially over a period of time. Customers join a club (they become members) by responding to your offers to join, or you can select people and automatically add them. Continuity programs give you the opportunity to periodically remind customers of your brand; the customer gets more exposure to your content and they get to "belong" to a club. Throw in some premiums and it's a recipe for happy, …

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