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    Update on the Advertising Module

    So, you ask: "What happened with all those great ideas generated at the Advertising Forum in May of 2008?" (Previously reported in the June 2008 eVantage) I'm glad you asked!  Here is a summary by release. 2009r1   In this first release of the year, ADM's financial accounting feature was converted to use account mappings. 2009r2   This release provides a new ADMDAT workspace and simplifies the order database for reporting. 2009r3   ADM's Short-rate/Rebate feature is added to the ADMDAT workspace in this release. Certainly the star of the show is the ADMDAT workspace, which replaces six screens that contained over 100 different functions ? one screen alone had 41 different functions.  This "new-style" screen allows you to do all your Advertising …



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    Customer Donations: A Way to Build Goodwill

    I'm buying crickets for my daughter's lizard, and the clerk asks me if I want to donate to a pet shelter by rounding up my purchase.  On a flight, I'm promoted to donate to the airlines' charity of the month.  With my American Express bill, I get another opportunity to donate. Donations are no longer the exclusive domain of charitable organizations, they have gone mainstream.  And if you choose to institute a donation program at your company, Advantage offers support in managing it. Collecting donations is a way for an organization to demonstrate their commitment to social responsibility and involve their customers in doing some good.  The cause is benefited and the customers feel increased loyalty to the organization.  It's a win win ? mostly. There is a …



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    A Payment By Any Other Name…

    What do YOU call them? Generically, they are Bank Account Payments, although in the United States they are also called ACH (Automated Clearing House) or EFT (Electronic Funds Transfer) payments. In the UK, Australia and Europe, they are referred to as Direct Debit payments. No matter what name you use, Advantage supports them, and more and more people the world over are using them. When making a direct debit payment (we'll use the European/UK name for now), the customer provides information about their bank account ? the bank's ID number and their account number at the bank. The payment is collected by transferring payment request records to the clearing system that is used by your bank.   …



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    AMB Forum Fosters Free Thinking

    Ideas were flying fast at the Access Management and Billing (AMB) module user forum on July 15th and 16th in Ann Arbor.  The forum format allows us to get input from a number of you in identifying the best direction forward for a particular area of Advantage, in this case the AMB module.  Participants from Agora Publishing, American Medical Association, American Psychiatric Association, Crain Communications, Massachusetts Medical Society, Motor Information Systems, and The Taunton Press made up a lively group with diverse viewpoints and ideas. Why AMB?  Many Advantage clients and prospective ones -- are seeing a growing volume of content access business.  Pay-per-view and other one-time transactions can be accommodated through the PRO module.  However, on-line …



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    Input Added to 'Ad' Module

    ACS welcomed a number of client representatives to Ann Arbor on May 6 and 7 for a Client Forum focused on the Advertising module. We have found that the "forum" format works best to involve you in identifying the best direction forward for an area of the system ? in this case the Advertising module. Participants from Kalmbach Publishing, Motor Information Systems, and …



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    Is Book Club Right For You?

    There's a lot of competition out there. So, let's hold on to those customers we have and move them into a more loyal and active relationship with our organization, our web site, our content, our interests. How to do that? Well, one way is to get them involved with a continuity series. A continuity series allows customers to purchase a set of related products that are released to them sequentially over a period of time. Customers join a club (they become members) by responding to your offers to join, or you can select people and automatically add them. Continuity programs give you the opportunity to periodically remind customers of your brand; the customer gets more exposure to your content and they get to "belong" to a club. Throw in some premiums and it's a recipe for happy, …



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