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    Is Book Club Right For You?

    There's a lot of competition out there. So, let's hold on to those customers we have and move them into a more loyal and active relationship with our organization, our web site, our content, our interests. How to do that? Well, one way is to get them involved with a continuity series. A continuity series allows customers to purchase a set of related products that are released to them sequentially over a period of time. Customers join a club (they become members) by responding to your offers to join, or you can select people and automatically add them. Continuity programs give you the opportunity to periodically remind customers of your brand; the customer gets more exposure to your content and they get to "belong" to a club. Throw in some premiums and it's a recipe for happy, …

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