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    Forgetting a Customer (the GDPR way)

    Forget a customer? Why would you want to do that?

    The answer is: “because the customer requested it.”

    Welcome to the European Union’s General Data Protection Regulation (GDPR), which was passed in April 2016 and goes into effect in May 2018. If you have any European customers, it does involve your operation.

    Here’s a one-line summary of the regulation: “The aim of the GDPR is to protect all EU citizens from privacy and data breaches…”  The regulation is more than 260 pages long and is keeping a lot of lawyers and system security consultants very busy.  It’s mainly about strengthening your system security measures, documenting them and obtaining explicit support from your organization.

    This is all about securing your customer’s Personal Data.  Personal Data, (sometimes called …



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    Trade Show Travels

    AdvantageCS recently attended the 39th Annual Meeting of the Society of Scholarly Publishers in Boston at the beautiful Westin Boston Waterfront.  The theme of the conference was Striking a Balance: Embracing the Change While Preserving Tradition in Scholarly Communications.

    In addition to informative presentations, the conference offered plenty of opportunities to catch up with old friends and meet new ones.  More than a few Advantage clients had attendees there including the American Medical Association, Massachusetts Medical Society, American Association for the Advancement of Science, Duke University Press, American Institute of Physics and Mary Ann Liebert.

    Traffic was steady at the AdvantageCS booth in the exhibit hall, where Dan Heffernan, Vice President & Chief Product …



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    Advantage Integration with Salesforce.com

    A growing trend involves companies purchasing different software packages for discrete functions in the organization, which necessitates effective and efficient integration between systems, working together inside a common eco-system.  Advantage offers a tight integration with Salesforce.com, a widely-used cloud-based application which supports many different business activities.  A common use of Salesforce by publishers, content providers and membership organizations is for prospect relationship management, where sales teams are involved. These companies are selling into businesses, educational institutions, governmental entities, etc.--- essentially business-to-business sales efforts. Salesforce.com provides many tools to make it easier for reps to communicate with prospects, members …



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    Welcome Air Business Subscriptions

    We are delighted to officially welcome Air Business Subscriptions (previously known as Quadrant Subscription Services) to the Advantage family. With this welcome, we are publicizing an already-established relationship between the two companies. Implementation of Advantage began nearly a year ago, with successful conversions already completed.

    Located in Haywards Heath, Air Business Subscriptions is a leading service bureau in the UK for both B2C and B2B publishers, and has been in business for 40 years. Air Business Subscriptions is part of the Air Business Group, which is in turn a subsidiary of An Post (the Irish post office).

    Air Business Subscriptions manage 400 titles with 3,500,000 subscribers from Publisher clients including The Economist, New Scientist, The Spectator, OK! …



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    European Users Group Annual Conference May 3 - 4, 2017

    Due to the growing number of Advantage users in Europe and the UK, the European user group is thriving. In addition to contacting each other personally, they communicate through an exclusive LinkedIn group and see each other at the yearly user conference.

    2017 European User Group Meeting

    This year, the annual gathering of the Europe-and-UK-based user community will be May 3-4 in Brussels. Many thanks to Test A-chats for graciously agreeing to host the event at their office in Brussels, Belgium. Users look forward to this event, as it offers opportunities to learn more about Advantage, meet with other users and share best practices.

    This year, presentation topics by AdvantageCS staff will include Advantage News, Direction and Strategy, a Members Advantage demo, Browser-based Telesales, …



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    Where in the World is AdvantageCS Now?

    As indicated by our Facebook series, #advantageadventures, our employees spend a lot of time on the road. From large trade shows to intimate client gatherings, we enjoy engaging with thought leaders across industries, all over the world.

    Here is a photo by Tom Burbeck, Executive Vice President, from his visit to Aller Media in Copenhagen last week. Pictured are several members of the implementation team there. L to R: Michael Enk, Bjarne Christensen, and Svend-Erik Hansen.

    In case you’re wondering where we’re headed next, we invite you to visit our new webpage containing a roundup of upcoming events. As you can see, we’ve got a busy spring ahead of us. This week, our Director of European Operations, Philippe van Mastrigt, will be attending the Digital Innovators’ Summit in Berlin. If …



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    InterVarsity Press Goes Live on Advantage

    Congratulations to InterVarsity Press who recently went live on Advantage!

    InterVarsity is a publisher of evangelical Christian books in Westmont, Illinois. They now use Advantage to fulfill more than 7,000 products across a wide array of subjects. IVP also implemented Cider as their ecommerce platform, and their new website (https://www.ivpress.com/) has been well received by IVP’s customers. Adding to the complexity of the project was the fact that they also implemented ONIX---an industry standard format in the book world. 

    Many people contributed over the course of the project, but the core team at InterVarsity, led by Tricia Koning, included Holly Shermer, Kim Brown, Bob Dunne, Luke Miller, Josh Bagley, Jon Boyd, Lorraine Caulton, David Burton and Dave Page.

    On the AdvantageCS …



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    Congratulations to EuroConsumers: Deco Proteste on a Successful Upgrade

    The Portuguese operation of EuroConsumers, Deco Proteste, recently went live on the 2017 release of Advantage. The cutover was impressively smooth, with 70 call center agents making intensive use of the system starting on the first day. Major features of the software upgrade included processing optimizations and agreement synchronization.

    Brigitte Huez and Jaak Creemers led the team for EuroConsumers, which included Filipe Lima, Carla Santos, Alexandra Machado, Annelies Schupp, Lien Gillis, Ana Borges, Gregório Umbelino, António Abrantes, Pedro Alípio, Ricardo Roque, Ludo Binnard, Raphael Previdi, Andy De Smedt, José Oliveira, Antonio Ramos, Diogo Alves, André Ramos, Edgar Moises, José Cruz, and Ana Santana.

    Stephanie Widrig spearheaded activities competently from the AdvantageCS …



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    PayPal in Advantage

    When was the last time you purchased something on a website that didn’t offer PayPal as a checkout payment option? OK, not every website does, but that number gets fewer every day. Customers love the convenience of storing their payment details in one centralized place, along with the “non-proliferation of information” security that this affords.

    Did you know that you can set up your Advantage-driven website to offer the PayPal payment option? Both the Advantage application and the Cider platform support the display, use, and storage of the elements of a PayPal transaction.

    Here’s how it works.

    In Advantage, a “Digital Wallet” payment type represents these various online payment options. PayPal is the first provider added under the Digital Wallet umbrella, and we will be adding …



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    CIO Roundtable Hones in on Key Concerns

    Technology executives from seven different Advantage client companies met in San Antonio on January 31st and February 1st prior to the Advantage Users Group conference, to identify and discuss their issues of concern in the current business environment.  On the first day, each of the seven executives shared their thoughts about topics of the greatest import to their organizations. The team from AdvantageCS then reviewed those concerns and grouped them into topics for the second day’s discussions.

    The subjects included a desire for fewer systems in their technological ecosystems, and for ones that integrate well with the other systems being used. A number of the participants commented that one of their greatest challenges is implementing, integrating, and maintaining the number of …



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