Many Advantage features are born from the minds of marketers---not only from our clients, but also from our internal experts. One simple reason is the need for publishers to stay competitive in today’s market by implementing increasingly sophisticated marketing campaigns. One area guided by marketers that has seen quite a bit of development in the last several years is product bundling (known in the Advantage software context as packages). Advantage has supported bundling for 15+ years, but today there are about 10 different flavors available. You might be thinking: isn’t a bundle just a bunch of products? What could distinguish one from the other? Consider the following three use cases:
The customer can choose from the print version of a magazine, the digital version, or a bundle …
Surface Changes Aplenty, Unchanged at the Core
On July 1st, 2015, AdvantageCS celebrated our 36th anniversary. The company was formed in 1979 as a custom software development house by some computer science graduates of the University of Michigan who wanted to stay in Ann Arbor. The first client was a book publisher and the second was a magazine publisher, and almost before they knew it, they were publishing software specialists.
It is said that in the technology world, the only constant is change. In 36 years, AdvantageCS has gone through four location moves, three company names, four logos, countless hardware platforms (Prime, DEC, multiple Unix flavors, 10 flavors of Windows from 3.11 up through 2012R2), and half a dozen programming languages (from Fortran and COBOL to C#). …
Did you know that Advantage offers continuity programs for your books and products? A continuity series allows customers to purchase a set of related products that are released to them sequentially over a period of time. Continuity programs give you the opportunity to periodically remind customers of your brand; the customer gets more exposure to your content and they get to “belong” to a club. Throw in some premiums and it’s a recipe for happy, loyal customers.
You can set up a continuity program using the Book Club functionality or the Standing Order program.
Here’s how Book Club works. Customers join a club (they become members) by responding to your offers to join, or you can select people and automatically add them. Alternatively, you directly add them as part of an order (for …
How many of us have ever dreamed of having a chiropractor in the family? Or a carpenter? Or a mechanic? As it turns out that neither my wife nor I are any of these things, I have often mused at how nice it would be if one of our offspring would fall in love with such a person. I can just imagine inviting the kids over for dinner and just mentioning a drippy faucet we have in a sink upstairs to the now-fed plumber and hearing those magical words, "Why don't I go and have a look?"
Perhaps others of us wish we had a computer expert in the family. Most of my colleagues with aging parents become the de facto helpdesk for their parents' computer issues. When I go visit my father and watch him at his computer, I am sometimes amazed at the habits humans form which cause us to do …
Would you be surprised to know that 62% of organizations consider the customer experience provided through call centers as a key differentiator from their competition (Deloitte - 2013 Global Contact Center Survey)? Or that nearly 80% of survey respondents feel the call center is the single largest factor involved in defining the customer service experience (Executive Report on Customer Experience)?
There are many call center statistics pointing to a common conclusion: an organization's call center is critical to its success. Sounds simple, right? Well, if it was that easy, then you wouldn't have 86% of people willing to pay for better service and yet only 1% saying that organizations are meeting their expectations (Forbes). A good call center provides quick, expert service to …
On this blog back in February, I introduced our eCommerce platform initiative: Cider. I then presented on Cider at the annual user group conferences in New Orleans (March) and Copenhagen (April). For those needing a refresher, Cider is a feature-rich eCommerce platform that offers powerful shopping cart and self-service capabilities, a marketing portal for marketers to create and assign promotions, a flexible administration panel for customizing the look and feel of your site, and built-in support for third-party plug-ins. The platform integrates directly with the Advantage engine via a new REST API.
So, six months later, how are things coming along? I'm happy to report that Cider is looking fantastic! We knew we were taking on a big challenge, but Team Cider is firing on all …
Who hasn’t found themselves with too much work and not enough people? It’s a common scenario in today’s business climate. The next time it happens to you, consider turning to ACS for help. In addition to assisting with the typical Advantage-related tasks such as in-converting new publications, third-party integration projects, implementing new Advantage features, monitoring nightly processing, server configuration and fine-tuning, upgrade projects, testing and training, we have experts ready, willing and eager to help you with a host of additional tasks.
Over the past few years, for example, ACS people have stepped in to work with our clients to manage projects that were not necessarily related to Advantage, perform web development when developers either left or were laid off, …